“Words mean things” (w/ Anat Shenker-Osorio, Host of Words to Win By, Principal of ASO Communications)
This week we spoke to Anat Shenker-Osorio, Democratic campaign consultant, messaging researcher, founder of ASO Communications, and host of the excellent podcast Words to Win By. In this episode Anat shares crucial wisdom on how to have meaningful conversations about our political future in real life and on social media. She examines common campaign messaging pitfalls and how to avoid them, provides lessons from her past work, and shares research about what kinds of communication actually changes minds. Most importantly, she gives specific examples about what to do when family and friends say something weird on the internet and in real life!
Don’t miss this funny, impactful, and incredibly helpful interview as you head out to knock doors, make phone calls, and engage with family and friends about the 2024 race!
Episode Links:
- Anat Shenker-Osorio: Twitter
- Words to Win By Podcast: Website | Facebook | Instagram | Twitter
- Amplify Freedom Project: Website
- ASO Communications: Website
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Credits:
To the best of our knowledge, all audio used by What Can I Do is in the public domain or is used with permission. Our theme song is Upbeat Energetic Rock by Vivaleum and we hold a license for use of the song through Pixabay.
Original artwork is by Matthew Weflen and used with express permission.
Anat Shenker-Osorio
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe. Anat delivers her findings packed in snark at venues such as the Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation and LUSH International. Her writing and research is profiled in The New York Times, The Atlantic, Boston Globe, Salon, The Guardian and Grist among others. She is the author of Don’t Buy It: The Trouble with Talking Nonsense About the Economy.
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